Marketing is and always has been an everyday task, used by everyone. Buying gas for your car, buying lunch, picking out new shoes from the store, or simply agreeing to do the dishes so you won't have to cook dinner is marketing. In each scenario, "you have acted as the buyer and made a decision about whether you should part with your time and/or money to receive a particular service or merchandise." You were the customer and there was someone else selling you a good or service. This is the simplest form of marketing. It is the simplest form of "individuals or organizations obtaining what they need and want through creating and exchanging value with others." Of course there are depths of marketing to take into account, such as the population's needs and wants, along with meeting the population's demands. Building customer relations is crucial in a successful business, and the marketing department is responsible for maintaining that relationship and establishing the company's reputation. Marketers do so by establishing a desired audience and then advertising. The advertisement options can range from newspaper articles, coupons, commercials, and any other media that would make an increasing demand for a product. Marketing is the buying and selling of products and marketers are the ones trying to increase your desire to want more.

Education

            In order to attain a career as a marketer, there are certain educational requirements that must be met. The bare minimum requirement is a bachelor's degree which has a focus on "business, marketing, and consumer behavior." Along with those courses, "economics, psychology, English, and sociology" courses are highly recommended in order to learn the skills to read and understand the population, and more importantly the audience that is being advertised to. "A master's degree may also be required especially for a more technical position" in marketing. Those marketing careers require more "mathematics, statistics, sampling theory and survey design, and computer science" classes. These marketers are the individuals that are analyzing all the data to decipher who the audience is, and determining the success of advertisements that are currently running. Either position in marketing is based on analyzing an audience, and creating a desire for products, which calls for an educational background.

Below are the classes offered at Chandler- Gilbert Community College that will help those students on their way to a marketing career. 

Course Schedule

To find out more information about completing your Bachelor's degree, visit Arizona State University, at W.P. Carey School of Marketing, to examine the specific school focused on marketing.

You may also visit ASU's Marketing Major required courses, along with ASU's  catalog for optional courses.

Outlook  

            Marketing is under expansion; companies are expanding their market and consumers are desiring more information about products. Consumers want products that have the best quality along as being affordable. With that desire, it will be increasingly difficult for companies to meet consumer requirements with such a dramatic increase of competition. With the increase of stiff competition, there is an increasing demand to know what the public truly wants. Marketers are the ones responsible for discovering those true desires. The marketing field is expected "to grow 20 percent from 2006 to 2016, [which is] faster than average for all occupations." Globalization increases the number of choices that consumers choose from, which steepens the competition between the markets. More competition means an increased desire of company improvement. Marketers will be in high demand, because their "valuable feedback from purchasers, allow companies to evaluate consumer satisfaction and plan more effectively for the future." Marketers aid in the success of a company, and with more companies joining the market, more marketers are going to be desired.

For further information, or for a deeper look into what a marketing career has to offer, feel free to visit the U.S. Department of Labor website.

Please visit the Wall Street Journal's, Career Journal, for tips and guidelines on gaining a stable career.